Compete.com Blog » Compete.com Announces the only Attention-Based Web Metrics
Compete.com Announces the only Attention-Based Web Metrics
Written by TJ Mahony (e-mail) -- April 2nd, 2007 | Listen or download an audio version of this post Listen | EMail This Post
For the last few months we have made several posts using a new metric we refer to as Attention. We created our Attention metric because all of us in online marketing need a better way to gauge the influence of a site beyond unique visitors, page views and “visits”. While these are all critical pieces of the puzzle that is the web, they all also have their short comings.
Today we announce that you can use Compete.com to measure a site’s Attention. Attention fuses engagement (measured by time) and traffic (measured by unique visitors) into a single, more complete picture of a web site’s value.
Today’s Enhancements:
