Showing posts with label advertisement. Show all posts
Showing posts with label advertisement. Show all posts

Thursday, 8 October 2009

German National Gamers Survey 2009

GAMESINDUSTRY.COM | Graphs Germany
German National Gamers Survey 2009 | Graphs
Please find below all freely available graphs of the German National Gamers Survey 2009 as part of the Today’s Gamers series of surveys in UK, FR, DE, NL, BE and US:


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Friday, 2 October 2009

Developers should 'incentivise fans to market for you'

Developers should 'incentivise fans to market for you' | Game Development | News by Develop
The solution was to present the player with an opt-in page upon registration to use their Twitter account to tweet game updates. For each action that they permitted to be tweeted, the player gained an additional 1 per cent to income.

"There were people that turned it off," said Abad, "but early on most people switched them all on, and that was a really good way for us to get the word out - by building into the gameplay mechanics incentives for them to market it for us."


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Thursday, 3 September 2009

Microtransactions and flash games

Gamasutra - Features - Generating Cash For Premium Flash
A couple of useful comments about flash games and how to use microtransactions for monetization. Common sense is yet again very helpful.

"Done correctly, games designed with microtransactions in mind need not infuriate gamers. Harris recalls that his team was careful to build a complete game for those who just want to play -- and beat -- the game for free.

"You can go through all 30 levels of SAS without paying a dime," he says. "We believe that to be very important. And people who don't mind forking over a few dollars for extra content can go to the premium license tab and buy some kick-ass guns, the ability to regenerate health, and even something called 'guardian angel' which lets you continue from where you died."


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