Developers should 'incentivise fans to market for you' | Game Development | News by Develop
The solution was to present the player with an opt-in page upon registration to use their Twitter account to tweet game updates. For each action that they permitted to be tweeted, the player gained an additional 1 per cent to income.
"There were people that turned it off," said Abad, "but early on most people switched them all on, and that was a really good way for us to get the word out - by building into the gameplay mechanics incentives for them to market it for us."
