Selling MMOs « MMO Tidbits
Outline
This is a long article on a complex topic. An outline may help you skip to the “good parts.”
* Big Launch Fever – Why boxed game marketing is inappropriate for download MMOs.
* Product & Pricing Strategy – The F2P model and its essential components.
* Customer Management – The centerpiece of MMO marketing, and how it starts with CRM.
* Customer Acquisition – Customer segments and targeting, promotional approaches, social network strategies and continual acquisition.
* Customer Development – Understanding customer types, meeting their needs, promoting community, eliminating community-breakers and professionalism.
* Churn Analysis – The importance of analyzing customer departures.
* Retrospective – Additional thoughts and references.
