Monday 14 July 2008

Money Can Change Your Behavior Toward Others

Money Can Change Your Behavior Toward Others - World of Psychology
In 2004, researchers James Heyman and Dan Ariely (author of Predictably Irrational) devised a set of deceptively simple experiments that illustrated that the moment money enters a social relationship, it can change the very nature of our expectations and the relationship.

In the first experiment, they asked three different groups to perform a simple but menial task – drag as many circles as you can across a computer screen in 5 minutes. The groups only differed in what they would get for completing this task: $5, $0.50 or nothing. For the group that got nothing, the task was framed not as a task per se, but as a ‘favor’ to help out the researchers.
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