Free to play gamers will pay for power-ups and self-expression, but not for new content | Games Brief
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_v3AH72fdcBfazUt4cqaxigmyMZqvI4HwMRdEcBgRJd175VmMjQ5INLvmMbhjsDBzFLknS5XsnBRsCU7hjgTrIiKyZYZ1Y7K_5Ru3jLt8BSa3QyifjoQ3w4WQv_JjHwjPlu7yQxXyYdvqwkZfk=s0-d)
The survey of 2,425 respondents identified that free-to-play web games generated the highest revenue ($75 on average) and that virtual currencies were the most popular purchase. But the report unveiled a number of valuable insights into what works and what doesn’t in the world of microtransactions.