Free to play gamers will pay for power-ups and self-expression, but not for new content | Games Brief
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tKwexJcrDQelCU1kQO8AC0AHxVuh_54wZH-lgC29xnNkZiphg_UYVjMXl1_ebwJT1oeXPvUnOLc6fHzKAwXWDfOxECZiOOtRKoUQvBQsg8madSLXGcoPZsdkP4ex-9o5YulKWT91-2eTdGIMs=s0-d)
The survey of 2,425 respondents identified that free-to-play web games generated the highest revenue ($75 on average) and that virtual currencies were the most popular purchase. But the report unveiled a number of valuable insights into what works and what doesn’t in the world of microtransactions.